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WAR AGAINST CHILDHOOD OBESITY

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New design concept will help children to keep fit


A physical play activity system which can take many forms has been devised by a design student at Coventry University in a bid to help fight the war against childhood obesity.

LOCO-MOTO


Ajom Khan, from Coventry, is in his final year of an Industrial Design degree and his design concept, ‘LOCO-MOTO,' is an outdoor construction system which can be transformed into several different ride-on activities.
Obesity is a global epidemic with 27 percent of children in the UK classed as overweight. Childhood obesity has trebled in the last decade and research shows that there is no one factor to the global problem.
However, one important contributor has been the change in their environment and play activity behaviour.


Ajom, 22, attended Sidney Stringer School before coming to study at Coventry University.
He said:
"Today's children spend a lot of time inside playing video games, watching television or sitting in front of a computer. The era where children used to play outdoors and interact with the natural world seems no longer to exist and the backyard culture has diminished.
"LOCO-MOTO is an innovative modular construction system that provides endless playing, building and driving fun. LOCO- MOTO can be simply remoulded and transformed into a trike, scooter, rocking horse, go-kart, trolley and so much more, all without the need for tools.
"LOCO-MOCO encourages children to move away from the screen and at the same time challenges them creatively, physically and intellectually. It also encourages them to get active in a fun way and at the same time, enhances their physical play experience."


Ajom's design concept will be on show as part of the Degree Show 2010 at Coventry University.
The Coventry University Industrial Design Degree Show will take place on 5 - 11 June, Maurice Foss building, Coventry University between 10am - 5pm.


Admission is free and open to the public.

 

 

 


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